What we do
Our areas of expertise are comprehensive and cover most disciplines of integrated marketing communications. From helping you develop strategic marketing plans that drive business growth to launching new products into the marketplace, we bring a highly strategic mindset to the table and an exceptional level of execution.
Here are some areas where we shine
B2B & B2C
Whether it’s a highly strategic business-to-business campaign or a fun new consumer product launch that creates buzz and taps into key market segments, we have the experience and creativity to capture your audiences in meaningful ways that inspire action.
Branding/rebranding
Branding is the promise that digs deep into the connections you make with your customers. It inspires them to take that leap with you. Marketing is how we reach them. We support all aspects of brand development, from the mood you want to create to the messaging and visuals that captivate them.
Presentations
We offer deep expertise in designing engaging presentations. Whether it’s a large corporate event, a new business development presentation for your national team or a creating a template that can be tailored for your sales force, we simplify the messaging and design to impress.
Account-based marketing (ABM) campaigns
We examine your growth strategy, then develop a highly strategic ABM campaign to identify the right companies and decisionmakers who will help you move your business goals forward. We surround the campaigns with relevant, creative and strong calls to action. We additionally bring years of insights with lead generation and in-bound marketing efforts to integrate with the ABM campaigns manage and through a CRM.
Web development
Your website is where interactions begin. It has the power to build relationships. It can invite your customers in to explore further and move them farther along their buying journey. We can help you create a captivating and relevant website, offer a web refresh and/or support your web design and content needs on an ongoing basis.
Product launches
We create go-to-market strategies and attention-getting campaigns for new product launches. With experience across just about every industry, we examine the competitive analysis, align the launch with your business goals, evaluate where your potential customers “live” and bring in an effective and sometimes grass-roots approach to launching products and growing brand loyalty.
Marketing design
Designed with style and sometimes illuminated with a little spunk, we support your marketing efforts with any and all marketing materials you might need. This includes brochures, flyers, posters, infographics, social media visuals, handouts, fact sheets, case studies, PowerPoint decks, business cards, stickers, wall decals, signage, booths, templates/toolkits, etc. Our design team is skilled at inspiring your audience with visually appealing graphics and visuals that captivate.
Video/corporate videos
Videos generate 1200% more shares than text and images combined, as reported in Forbes. We realize the critical importance of this media and specialize in unique videos that captivate and inspire. We offer end-to-end video production, from scriptwriting to coordinating shoots to maximizing the footage with a series of segments to use for marketing. Our team creates inspiring videos, testimonials, commercials, and we even have a teleprompter for more scripted shots.
Content development
Whether it’s creating an entirely new brand, refreshing a website, developing powerful marketing materials, creating social media campaigns, guiding user generated content for influencer campaigns or scripting a series of short- and long-form videos, we bring fresh insights and creativity to the process.
Social media
We understand where your target audiences live and create relevant social campaigns that amplify your messaging with experience across all relevant platforms. From creating engaging campaigns to inspiring user-generated content (UGC), we know how to captivate and broaden your reach.
Digital marketing
We create engaging digital marketing campaigns that go beyond just the ad placement. After evaluating the best platforms, we generate exciting digital initiatives that include display ads, banner ads, landing pages, LinkedIn conversation ad campaigns, boosted posts, search engine marketing, lead generation/inbound efforts and others to maximize marketing investments.
Public relations
Our public relations experts advise on media strategies, bring creativity to product launches, look for creative ways to pitch stories and even step into crisis situations with experience and grace. Key areas of focus include PR campaign development, product launches, media pitching, media training, crisis communications and corporate communications.
Analytics and optimization
Sometimes we think we know what will work best, but it’s not until the target audience engages that we really know what will work best. As campaigns are underway, we continually work to optimize, evaluate and pivot based on how the audience is engaging with our content as they move through the customer journey.
Executive communications
Executives need branding. We offer concierge marketing for executives to propel them in their roles as thought leaders. From crafting presentations to writing speeches to securing media opportunities, we specialize in elevating C-suite.
Research
The only way to get to know an audience and understand what motivates them to act is to get inside their minds. We conduct our market research by combining both qualitative and quantitative research strategies – from formal studies entrenched in data to informal focus groups that offer anecdotal insights. We also conduct competitive landscape analyses to support business, marketing and sales goals.
The bottom line
We create connections that drive business growth. We delve into the wants, needs, desires of your potential and existing customers. We streamline the process to convert your strategy into success.